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Five ways the “attention economy” is driving your business
By Brooke Sellas, {grow} Contributing Columnist We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Nearly 15 years ago, a...
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Why Home Depot (and your business) needs to re-capture its marketing mojo
By Douglas Karr, {grow} Guest Author In the mid-eighties, I moved to beautiful Tempe with my family. It was a temporary stop between high school and enlisting in the United States Navy, but I still...
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Critical marketing considerations: Social media and mental health
In the past few months, there has been a lot of debate about social media and mental health — issues that may be real or perceived. Instagram removed the like counters from user images. While...
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The “new community” – Creating true connection through a massive virtual...
Over the past few years, I’ve thought a lot about the word “community.” In one respect, it’s become a punch-less term that has lost its meaning in the social media world. Marketing professionals often...
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Progress anxiety, Facebook culture, and baby animals
My mind is spinning with ideas and observations about our world but not all of this is suitable for a dedicated blog post. So today, I decided to ramble. Random thoughts unleashed … Progress anxiety A...
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Does your business need an online community?
“Online Community” is a critical idea when it comes to digital marketing strategy. I know this sounds weird, but I believe it is both the most over-hyped and under-hyped word in the marketing...
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Marketing that works. Marketing that heals. The time is now.
Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time...
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Reflecting on the most rewarding marketing experience of my life
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a...
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How do you measure the value of a brand community? Ten ideas.
I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a...
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